ADM21 Privacy Policy

American Dance Machine for the 21st Century (ADM21) knows that you care how information about you is used and shared, and we appreciate your trust.

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The following sets forth our policy regarding the privacy of those who visit ADM21’s website. By visiting ADM21 website, you are accepting the practices described in this Privacy Notice.

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Personal Information Collected By ADM21

The information we learn from our visitors and customers helps us personalize and continually improve your experience on our website. Here are the types of information we gather.

• Information You Give Us: We receive and store any information you enter on our website or give us when you register or interact with Services on our website. For example, when registering/purchasing a class, we may ask for information such as your name, e-mail address, year of birth, gender, street address, and related information. We may collect payment information, such as your credit card number and expiration date, where appropriate to process a financial transaction you have requested. We also collect information that you provide us when you comment on articles, participate in message boards, and submit images, photos, videos, or other content to the Services.

• Information you provide to us indirectly: 

  • Device information- such as your hardware model, IP address, other unique device identifiers, operating system version, browser type and settings, such as language and available font settings, and settings of the device you use to access the Services.

  • Usage information- such as information about the Services you use, the time and duration of your use of the Services and other information about your interaction with content offered through a Service, and any information stored using cookies, mobile ad identifiers, and similar technologies that we have set on your device. For detailed information about our use of cookies, web beacons, and other technologies, see Online Tracking and Advertising.

  • Location information- such as your computer's IP address, your mobile device's GPS signal or information about nearby WiFi access points and cell towers that may be transmitted to us when you use certain Services. 

• Information From Third-Party Sources: We may receive information about you from publicly and commercially available sources, as permitted by law, which we may combine with other information we receive from or about you. For example, we may receive information about you from a social media site if you connect to the Services through that site.

• Other Information We Collect: We also may collect other information about you, your device, or your use of the Services in ways that we describe to you at the point of collection or otherwise with your consent. 

• Information from Miscellaneous Sources: For reasons such as improving and tailoring our products and services to you, we may use information received from other sources to supplement your account information. For example, we sometimes receive updated information from our affiliates to enable us to correct our records and deliver communications or your next order more easily.
   

You can choose not to provide certain information, but then you might be unable to take advantage of many of our website’s features. We use the information that you provide for various purposes, such as responding to your requests, customizing future offers and purchasing procedures for you, improving our products and services, and communicating with you.

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How We Use Personal Information

We respect our website visitors and customers and their personal information. You are the most important part of our business, and we are not in the business of selling your information to others. We share visitor and customer information only with the affiliates of ADM21, for the reasons below:

• To Provide and Manage the Services You Request: This includes, for example, sending you electronic newsletters, or enabling you to participate in the features provided by ADM21 and its affiliates. It also includes providing personalized content and recommendations to you, including by email. Through such features, we are able to bring you information and content tailored to your individual interests and needs. 

• To Contact You. We may periodically contact you with offers and information about the ADM21 and its affiliates, including in connection with your accounts, online surveys, legal notices, news stories, new features that you are entitled to access, and other important information. You may opt out of receiving commercial email messages from us by following the instructions contained in those email messages.

• To Deliver Targeted Advertising. We may use your information to facilitate the delivery of targeted ads, promotions, and offers to you, on behalf of ADM21 and its affiliates. Please see Online Tracking and Advertising for further information about use of cookies, web beacons, mobile ad identifiers, and other tracking technologies to provide you relevant ads, as well as information about how to disable cookies and make other choices related to targeted advertising.

• To Better Understand Our Readers and Users. ADM21 and its affiliates conduct research on our users' demographics, interests and behavior based on the information we collect. We do this to better understand and serve our users, and to improve our products and services.

• To Protect the Rights of ADM21 and others. We may use your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of ADM21, or other users and to comply with applicable law.

• Consent. We may otherwise use your information with your consent or at your direction.

• Other Parties When Required by Law or As Necessary to Protect Our Users and Services. We may share your personal information as we believe is necessary or appropriate to protect, enforce, or defend the legal rights, privacy, safety, or property of the Services, our employees or agents or users or to comply with applicable law or legal process, including responding to requests from public and government authorities.

• Otherwise With Your Consent or At Your Direction. In addition to the sharing described in this Privacy Policy, we may share information about you with third parties whenever you consent to or direct such sharing.

• We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated data about how users are using our Services.

• Notwithstanding any other provision, we partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you or your business. Our partners may place or recognize a cookie on your computer, device, or directly in our emails/communications, and we may share personal information with them if you have submitted such information to us, such as your name, postal address, email address, or device ID. Our partners may link the hashed or obfuscated personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms, including but not limited to, computers, mobile devices, and Smart TVs, over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. Your data may be transferred outside of the country from which it was originally collected. To learn more about interest-based advertising in general and to opt out, please visit http://www.aboutads.info/choices. To opt-out of the use of your mobile device ID for targeted advertising, please see http://www.aboutads.info/appchoices.

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Sharing Personal Information

• ADM21 works very closely with affiliated businesses. In some cases, these businesses may provide information or sell products or services or provide information on this website. Relevant visitor or customer information will only be shared with our affiliates if the visitor or customer, implicitly or explicitly, consents to such disclosure, or if we are compelled by law to do so.

• ADM21 employs other companies and individuals to perform functions on our behalf, such as processing credit card payments, sending regular and electronic mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance and providing customer service. Such companies and individuals have access only to the personal information necessary for performing their functions, but they are prohibited from using it for other purposes.

• In the unlikely event that ADM21 or substantially all of its assets are acquired, visitor and customer information will be transferred to the acquiring entity.

• Personal information may be released if necessary to: comply with the applicable law; enforce or apply our Terms of Use and other agreements; and/or protect the rights, property or safety of ADM21, our customers and visitors to our website, or others. Personal information may also be exchanged with other companies and organizations for purposes of fraud protection and/or credit risk reduction.

• Other than as set forth above, you will receive notice when information about you may be shared with third parties, and you will be afforded the opportunity to choose not to share the information.

 

Security for Purchases

• We work to protect the security of our customers’ information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information customers input through our website.
   

Updating Personal Information 

• You may contact us at any time to update your personal information, to delete your personal information from our systems and/or to notify us of your contact preferences. Simply send us an email at info@adm21.org setting forth your specific request.
   

Terms of Use, Revisions and Questions

If you choose to visit the ADM21 website, your visit and any dispute over privacy is subject to this Notice and our Terms of Use, including limitations on damages, arbitration of disputes and application of the law of the State of New York. Please refer to our Terms of Use for other terms and conditions governing your visit to, and use of, our website.

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Please keep in mind that businesses and websites evolve over time. This Notice and our Terms of Use will also evolve, and information that we gather is subject to the Privacy Policy and Terms of Use that are in effect at the time such information is used by ADM21. Your visit to our website after changes have been made to this Policy constitutes your acceptance of each revised Privacy Policy. Be sure to check our website frequently to view changes to both the Privacy Policy and our Terms of Use.

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If you have any question or concern about privacy at our website, please send us an email at info@adm21.org setting forth your question or concern. We will always do our best to answer your question or address your concern.